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Strategic marketing management : a means-end approach /

Parry, Mark E. 1957-

Strategic marketing management : a means-end approach / Mark E. Parry. - ix, 275 p. : ill. ; - McGraw-Hill executive MBA series .

Includes index

Includes bibliographical references

ISBN: 0071372229

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 PAR 2002

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Strategic marketing management : a means-end approach /