Essentials of Marketing Management / Geoff Lancaster and Lester Massingham.
London: Routledge, 2011Description: xxv, 524 p. : illISBN:- 9780415553469 (hardback)
- 9780415553476 (pbk.)
- 9780203847206 (ebook)
- HF5415.13 LAN 2011
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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City Campus Library General Stacks | City Campus Library | Non-fiction | HF5415.13 LAN 2011 (Browse shelf(Opens below)) | c.1 | Available | 028673 | |||
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Books
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Mashava Campus Library General Stacks | Mashava Campus Library | Non-fiction | HF5415.13 LAN 2011 (Browse shelf(Opens below)) | c.2 | Available | 028672 |
Total holds: 0
Browsing City Campus Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.1265 ZAR 2011 Zarrella's Hierarchy of Contagiousness : the science, design, and engineering of contagious ideas / | HF5415.129 ROS 2013 Marketing channels : a management view / | HF5415.13 DIS 2013 Distribution Management | HF5415.13 LAN 2011 Essentials of Marketing Management / | HF5415.13 PAR 2002 Strategic marketing management : a means-end approach / | HF5415.13 PET 2009 Marketing management : knowledge and skills / | HF5415.13 STR 2009 Strategic Marketing : Theory and Applications for Competitive Advantage / |
Includes Index
Includes bibliographical references
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