Basic marketing; a managerial approach [by] E. Jerome McCarthy.
Material type:
TextPublication details: Homewood, Ill., R. D. Irwin, 1971.Edition: 4th edDescription: xix, 884 p. col. illus., col. maps. 24 cmSubject(s): DDC classification: - 658.8
- HF5415 MCC 1971
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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City Campus Library General Stacks | City Campus Library | Non-fiction | HF 5415 MCC 1971 (Browse shelf(Opens below)) | c.1 | Available | 002713 |
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Includes bibliographical references.
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