Basic marketing; a managerial approach
McCarthy, E. Jerome
Basic marketing; a managerial approach [by] E. Jerome McCarthy. - 4th ed. - Homewood, Ill., R. D. Irwin, 1971. - xix, 884 p. col. illus., col. maps. 24 cm.
Includes bibliographical references.
75146730
Marketing--Management.
HF5415 / MCC 1971
658.8
Basic marketing; a managerial approach [by] E. Jerome McCarthy. - 4th ed. - Homewood, Ill., R. D. Irwin, 1971. - xix, 884 p. col. illus., col. maps. 24 cm.
Includes bibliographical references.
75146730
Marketing--Management.
HF5415 / MCC 1971
658.8