Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
Boston : McGraw-Hill/Higher Education, 2008Description: xvi, 382 p. : illISBN:- 9780073381022
- HF5415.2ESS2008
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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City Campus Library General Stacks | City Campus Library | Non-fiction | HF5415.2ESS2008 (Browse shelf(Opens below)) | Available | 031082 |
Total holds: 0
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| HF5415.13 PET 2009 Marketing management : knowledge and skills / | HF5415.13 STR 2009 Strategic Marketing : Theory and Applications for Competitive Advantage / | HF5415.2 EAS 2006 Marketing research : concepts, practices, and cases / | HF5415.2ESS2008 Essentials of marketing research / | HF5415.2 WII 2013 Marketing research / | HF5415.2 HAG 2013 Market research in practice : how to get greater insight from your market / | HF5415.32 BLA 2006 Consumer Behavior |
Includes bibliographical references (p. [358]-361) and index.
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