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Essentials of marketing research /

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - xvi, 382 p. : ill. ;

Includes bibliographical references (p. [358]-361) and index.

ISBN: 9780073381022

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2ESS2008

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Essentials of marketing research /