MyGZULibrary

International marketing / (Record no. 8680)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073380988 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073380989 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416CAT2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, Mary C. Gilly, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York:
Name of producer, publisher, distributor, manufacturer McGrraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 711 p. :
Other physical details ill. (chiefly col.), maps ;
500 ## - GENERAL NOTE
General note includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0826/2008036578.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 1416
Item part CAT
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/21/2021   HF1416CAT2009 05/21/2021 C.1 05/21/2021 Books