International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - xxxi, 711 p. : ill. (chiefly col.), maps ;
includes index
Includes bibliographical references and indexes.
9780073380988 (alk. paper) 0073380989 (alk. paper)
Export marketing.
International business enterprises.
HF1416CAT2009
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - xxxi, 711 p. : ill. (chiefly col.), maps ;
includes index
Includes bibliographical references and indexes.
9780073380988 (alk. paper) 0073380989 (alk. paper)
Export marketing.
International business enterprises.
HF1416CAT2009