MyGZULibrary

Sales promotion : (Record no. 8670)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749424478
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5 CUM 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cummins, Julian
Relator term author
245 ## - TITLE STATEMENT
Title Sales promotion :
Remainder of title how to create, implement and integrate campaigns that really work /
Statement of responsibility, etc. Julian Cummins; Roddy Mullin
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvi, 256 pages) : illustrations
500 ## - GENERAL NOTE
General note Previous edition: / by Julian Cummins. 1998.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS -- Advertising & Promotion.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5438.5
Item part CUM
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/21/2021 B018164   HF5438.5 CUM 1998 B018164 05/21/2021 c.1 05/21/2021 Books