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Sales promotion : how to create, implement and integrate campaigns that really work /

Cummins, Julian

Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins; Roddy Mullin - 1 online resource (xvi, 256 pages) : illustrations

Previous edition: / by Julian Cummins. 1998.

ISBN: 0749424478

Subjects--Topical Terms:
Sales promotion.
Marketing.
BUSINESS & ECONOMICS -- Advertising & Promotion.

LC Class. No.: HF5438.5 CUM 1998

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Sales promotion : how to create, implement and integrate campaigns that really work /