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Strategic marketing: (Record no. 8056)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071244328
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HG 658.8 CRA 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W
Relator term author
245 ## - TITLE STATEMENT
Title Strategic marketing:
Statement of responsibility, etc. David W Cravens and Nigel Piercy
250 ## - EDITION STATEMENT
Edition statement 8th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Irwin,
Date of production, publication, distribution, manufacture, or copyright notice 2006
300 ## - PHYSICAL DESCRIPTION
Extent xv. 784p. :
Other physical details ill.(col.) .
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Decision making.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nigel F.Piercy
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 8th ed.
Classification part 658.8
Item part CRA
Call number prefix HG
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/17/2021   HG 658.8 CRA 2006 B0179760 05/17/2021 c.1 05/17/2021 Books