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Strategic marketing:

Cravens, David W

Strategic marketing: David W Cravens and Nigel Piercy - 8th ed. - xv. 784p. : ill.(col.) .

Includes index

ISBN: 0071244328

Subjects--Topical Terms:
Marketing -- Decision making.

Subjects--Geographic Terms:
Marketing.

LC Class. No.: HG 658.8 CRA 2006

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Strategic marketing: