MyGZULibrary

Cybermarketing : (Record no. 7717)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750647043 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265 BIC 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bickerton, Pauline.
Relator term author
245 10 - TITLE STATEMENT
Title Cybermarketing :
Remainder of title how to use the Internet to market your goods and services /
Statement of responsibility, etc. Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford :
Name of producer, publisher, distributor, manufacturer Butterworth Heinemann,
Date of production, publication, distribution, manufacture, or copyright notice 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 355 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note "Published in association with the Chartered Institute of Marketing."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bickerton, Matthew
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pardesi, Upkar.
Relator term author
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/els031/00044449.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els031/00044449.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 2nd ed.
Classification part 5415.1265
Item part BIC
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/12/2004 3683   HF5415.1265 BIC 2000 B015390 05/12/2021 c.1 05/12/2021 Books