Cybermarketing : how to use the Internet to market your goods and services /
Bickerton, Pauline.
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - xvi, 355 p. : ill. ;
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750647043 (alk. paper)
Internet marketing.
Internet advertising.
HF5415.1265 BIC 2000
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - xvi, 355 p. : ill. ;
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750647043 (alk. paper)
Internet marketing.
Internet advertising.
HF5415.1265 BIC 2000