Marketing planning for services / (Record no. 7506)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780750630221 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 MCD 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing planning for services / |
| Statement of responsibility, etc. | Malcolm McDolnald & Adrian Payne |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 364p. : |
| Other physical details | ill. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing---Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Payne, Adrian |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5415 |
| Item part | MCD |
| Call number prefix | HF |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/11/2004 | 2882 | HF5415 MCD 1996 | B0176790 | 05/11/2021 | c.1 | 05/11/2021 | Books | ||||||
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/21/2021 | 2883 | HF5415 MCD 1996 | 2883 | 05/21/2021 | c . 2 | 05/21/2021 | Books | lcc |