Marketing planning for services /
McDonald, Malcolm
Marketing planning for services / Malcolm McDolnald & Adrian Payne - 364p. : ill. - Marketing series .
Includes index
9780750630221
Marketing---Planning
HF5415 MCD 1996
Marketing planning for services / Malcolm McDolnald & Adrian Payne - 364p. : ill. - Marketing series .
Includes index
9780750630221
Marketing---Planning
HF5415 MCD 1996