MyGZULibrary

Direct marketing : (Record no. 7503)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071352872
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126 NAS 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nash, Edward L.
Relator term author
245 10 - TITLE STATEMENT
Title Direct marketing :
Remainder of title strategy, planning, execution /
Statement of responsibility, etc. Edward L. Nash.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 600 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/bios/mh041/99054038.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh023/99054038.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh023/99054038.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 4th ed.
Classification part 5415.126
Item part NAS
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/11/2015 21630   HF5415.126 NAS 2000 000100 05/11/2021 c.1 05/11/2021 Books