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Direct marketing : strategy, planning, execution /

Nash, Edward L.

Direct marketing : strategy, planning, execution / Edward L. Nash. - 4th ed. - xxxii, 600 p. : ill. ;

Includes index.

ISBN: 0071352872

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 NAS 2000

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Direct marketing : strategy, planning, execution /