MARC details
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230580244 (pbk.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 STRA 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Melewar T,C |
| Relator term |
editor |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic international marketing : |
| Remainder of title |
an advanced perspective / |
| Statement of responsibility, etc. |
edited by T.C. Melewar, Suraksha Gupta. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York: |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 303 p. : |
| Other physical details |
ill. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / Research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / General. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Melewar, T. C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Suraksha. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
http://www.netread.com/jcusers2/bk1388/244/9780230580244/image/lgcover.9780230580244.jpg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Classification part |
1416 |
| Item part |
STR |
| Call number prefix |
HF |
