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Strategic international marketing : an advanced perspective /

Melewar T,C

Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta. - xxvii, 303 p. : ill. ;

Includes bibliographical references and index.

Includes bibliographical references and index.

ISBN: 9780230580244 (pbk.)

Subjects--Topical Terms:
Export marketing.
International business enterprises.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / General.

LC Class. No.: HF1416 STRA 2012

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Strategic international marketing : an advanced perspective /