MyGZULibrary

Basic marketing : (Record no. 7461)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071221108
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13 PER 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
Relator term author
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 18th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill/ Irwin
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 746p. :
Other physical details col. ill. ;
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 18th ed.
Classification part 5415
Item part PER
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021 029482   HF5415 PER 2011 029482 05/10/2021 c.1 05/10/2021 Books