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Basic marketing : a global-managerial approach /

Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. - 18th ed. - 746p. : col. ill. ;

Includes index

Includes bibliographical references

ISBN: 9780071221108

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 PER 2011

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Basic marketing : a global-managerial approach /