MyGZULibrary

Marketing research / (Record no. 7418)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471451686
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2 AAK 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Relator term author
245 ## - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. David A. Aaker, V. Kumar & George S. Day
250 ## - EDITION STATEMENT
Edition statement 8th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 774p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 8th ed.
Classification part 5415.2
Item part AAK
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2005 4921   HF5415.2 AAK 2003 B015314 05/10/2021 c.1 05/10/2021 Books