MyGZULibrary

Services Marketing: (Record no. 7121)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077131715
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5 ZEI 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithml, Valarie A.
Relator term author
245 ## - TITLE STATEMENT
Title Services Marketing:
Remainder of title Integrating customer focus across the firm
Statement of responsibility, etc. Valarie A. Zeithaml and Mary Jo Bitner
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London:
Name of producer, publisher, distributor, manufacturer McGraw- Hill,
Date of production, publication, distribution, manufacture, or copyright notice 2003
300 ## - PHYSICAL DESCRIPTION
Extent 559p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries--Marketing.
General subdivision Customer services.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 3rd ed.
Classification part 9980.5
Item part ZEI
Call number prefix HD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/05/2021   HD 9980.5 ZEI 2003 B016042 05/05/2021 c.1 05/05/2021 Books