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Creating powerful brand in consumer ,service and industrial markets (Record no. 6790)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131204351
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69.B7 CHE 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernatony, Leslie de
Relator term author
245 ## - TITLE STATEMENT
Title Creating powerful brand in consumer ,service and industrial markets
Statement of responsibility, etc. Leslie de Chernatony and Malcom McDonald
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford :
Name of producer, publisher, distributor, manufacturer Butterworth-Heinemann,
Date of production, publication, distribution, manufacture, or copyright notice 2003
300 ## - PHYSICAL DESCRIPTION
Extent 467p.:
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brands
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcom
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 3rd ed.
Classification part 69.B7
Item part CHE
Call number prefix HD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
    Library Of     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/03/2021   HD 69.B7 CHE 2003 9810 05/03/2021 c.1 05/03/2021 Books  
    Library Of     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/03/2021   HD 69.B7 CHE 2003 10827 05/03/2021 c.2 05/03/2021 Books  
    Library Of     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/03/2021   HD 69.B7 CHE 2003 10118 05/03/2021 c.3 05/03/2021 Books  
    Library Of     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/03/2021   HD 69.B7 CHE 2003 10825 05/03/2021 c.4 05/03/2021 Books  
    Library Of     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/03/2021   HD 69.B7 CHE 2003 10826 05/03/2021 c.5 05/03/2021 Books  
            Mashava Campus Library Mashava Campus Library General Stacks 10/04/2022 1 HD69.B7CHE 2003 G21747 10/10/2022 c.6 10/04/2022 Books 10/04/2022