Creating powerful brand in consumer ,service and industrial markets
Chernatony, Leslie de
Creating powerful brand in consumer ,service and industrial markets Leslie de Chernatony and Malcom McDonald - 3rd ed. - 467p.: ill.
Includes bibliographical references and index
9788131204351
Marketing
Brands
HD 69.B7 CHE 2003
Creating powerful brand in consumer ,service and industrial markets Leslie de Chernatony and Malcom McDonald - 3rd ed. - 467p.: ill.
Includes bibliographical references and index
9788131204351
Marketing
Brands
HD 69.B7 CHE 2003