MyGZULibrary

Strategic marketing: (Record no. 2209)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263351
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 CRA 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W
Relator term author
245 ## - TITLE STATEMENT
Title Strategic marketing:
Statement of responsibility, etc. David W Cravens and Nigel Piercy
250 ## - EDITION STATEMENT
Edition statement 9th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Irwin,
Date of production, publication, distribution, manufacture, or copyright notice 2009
300 ## - PHYSICAL DESCRIPTION
Extent xv. 784p. :
Other physical details ill.(col.) .
500 ## - GENERAL NOTE
General note includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Decision making.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nigel Piercy
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 9th ed.
Classification part 5415
Item part CRA
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction City Campus Library City Campus Library General Stacks 10/28/2020 027008   HF 5415 CRA 2009 027008 10/28/2020 c.1 10/28/2020 Books
        Non-fiction City Campus Library City Campus Library General Stacks 10/28/2020 029508   HF 5415 CRA 2009 029508 10/28/2020 c.2 10/28/2020 Books
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021     HF 5415 CRA 2009 027007 05/10/2021 c.3 05/10/2021 Books
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021     HF 5415 CRA 2009 029507 05/10/2021 c.4 05/10/2021 Books
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021     HF 5415 CRA 2009 027010 05/10/2021 c.5 05/10/2021 Books
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021     HF 5415 CRA 2009 029506 05/10/2021 c.6 05/10/2021 Books
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021     HF 5415 CRA 2009 027009 05/10/2021 c.7 05/10/2021 Books
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021     HF 5415 CRA 2009 029509 05/10/2021 c.8 05/10/2021 Books