Strategic marketing:
Cravens, David W
Strategic marketing: David W Cravens and Nigel Piercy - 9th ed. - xv. 784p. : ill.(col.) .
includes index.
9780071263351
Marketing -- Decision making.
Marketing.
HF 5415 CRA 2009
Strategic marketing: David W Cravens and Nigel Piercy - 9th ed. - xv. 784p. : ill.(col.) .
includes index.
9780071263351
Marketing -- Decision making.
Marketing.
HF 5415 CRA 2009