Consumer behavior : (Record no. 2180)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780070171008 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 HAW 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del. I |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | Del I Hawkins and David L Mothersbaugh |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii. 778p. : |
| Other physical details | ill.(col.). |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Market surveys. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David L Mothersbaugh |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 11th ed |
| Classification part | 5415 |
| Item part | HAW |
| Call number prefix | HF |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | City Campus Library | City Campus Library | General Stacks | 10/28/2020 | B016610 | HF 5415 HAW 2010 | B016610 | 10/28/2020 | c.1 | 10/28/2020 | Books | |||||
| Non-fiction | City Campus Library | City Campus Library | General Stacks | 10/28/2020 | B017648 | HF 5415 HAW 2010 | B017648 | 10/28/2020 | c.2 | 10/28/2020 | Books |