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Consumer behavior : building marketing strategy /

Hawkins, Del. I

Consumer behavior : building marketing strategy / Del I Hawkins and David L Mothersbaugh - 11th ed. - xxii. 778p. : ill.(col.).

includes index.

ISBN: 9780070171008

Subjects--Topical Terms:
Consumer behavior.

Subjects--Geographic Terms:
Market surveys.

LC Class. No.: HF 5415 HAW 2010

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Consumer behavior : building marketing strategy /