MyGZULibrary

Marketing communications / (Record no. 2146)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446259030
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123 EGA 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Egan, John
Dates associated with a name 1952-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing communications /
Statement of responsibility, etc. John Egan.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Sage,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 420 p. :
Other physical details ill. (col.).
500 ## - GENERAL NOTE
General note includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 2nd ed.
Classification part 5415.123
Item part EGA
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction City Campus Library City Campus Library General Stacks 10/28/2020 028977   HF 5415.123 EGA 2015 028977 10/28/2020 c.1 10/28/2020 Books
        Non-fiction City Campus Library City Campus Library General Stacks 10/28/2020 026699   HF 5415.123 EGA 2015 026699 10/28/2020 c.2 10/28/2020 Books
        Non-fiction City Campus Library City Campus Library General Stacks 10/28/2020 026700   HF 5415.123 EGA 2015 026700 10/28/2020 c.3 10/28/2020 Books
        Non-fiction City Campus Library City Campus Library General Stacks 05/11/2021     HF 5415.123 EGA 2015 026697 05/11/2021 c.4 05/11/2021 Books
        Non-fiction City Campus Library City Campus Library General Stacks 05/11/2021     HF 5415.123 EGA 2015 028001 05/11/2021 c.5 05/11/2021 Books
        Non-fiction City Campus Library City Campus Library General Stacks 05/11/2021     HF 5415.123 EGA 2015 026698 05/11/2021 c.6 05/11/2021 Books