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Marketing communications /

Egan, John 1952-

Marketing communications / John Egan. - Second edition. - ix, 420 p. : ill. (col.).

includes index

Includes bibliographical references .

ISBN: 9781446259030

Subjects--Topical Terms:
Communication in marketing.
Marketing.
Advertising.
Advertising.
Communication in marketing.
Marketing.

LC Class. No.: HF 5415.123 EGA 2015

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Marketing communications /