Services Marketing: (Record no. 1608)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780077131715 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 WIL 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Alan |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: |
| Remainder of title | Integrating customer focus across the firm |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second European Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London |
| Name of producer, publisher, distributor, manufacturer | The McGraw- Hill |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 559p. : |
| Other physical details | ill. (col.) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries--Marketing. |
| General subdivision | Customer services. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ziethaml, Valarie A. |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | Second European Edition |
| Classification part | 9980.5 |
| Item part | WIL |
| Call number prefix | HD |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | City Campus Library | City Campus Library | General Stacks | 10/20/2020 | 022902 | HD9980.5 WIL 2012 | 022902 | 10/20/2020 | c.1 | 10/20/2020 | Books | ||||||
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/05/2021 | HD 9980.5 WIL 2012 | 022901 | 05/05/2021 | c.2 | 05/05/2021 | Books | Library of |