MyGZULibrary

Marketing : (Record no. 1422)

MARC details
000 -LEADER
fixed length control field 01168cam a2200301 a 4500
001 - CONTROL NUMBER
control field 15634880
003 - CONTROL NUMBER IDENTIFIER
control field GZU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201014161554.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090223s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009006226
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273713951 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number MAR 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
245 00 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong ... [et al.].
250 ## - EDITION STATEMENT
Edition statement [European ed.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii 614 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.).
Title of a work Marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415
Item part MAR
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction City Campus Library City Campus Library General Stacks 10/14/2020   HF 5415 MAR 2009 028804 10/14/2020 c.1 10/14/2020 Books