Principles of marketing / (Record no. 1416)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00943nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2928594 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GZU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201014154340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890424s1991 ohua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 89061427 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538604379 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)21904270 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TxU |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | PAL 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, G. Dean |
| Fuller form of name | (Glenn Dean), |
| Dates associated with a name | 1933- |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Dean Palmer, William A. Stull. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, OH : |
| Name of publisher, distributor, etc. | South-Western Pub. Co., |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 408 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stull, William A. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 4 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 2nd |
| Classification part | 5415 |
| Item part | PAL |
| Call number prefix | HF |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | City Campus Library | City Campus Library | General Stacks | 10/14/2020 | 18428 | HF 5415 PAL 1991 | 002768 | 10/14/2020 | c.1 | 10/14/2020 | Books |