Principles of marketing /
Palmer, G. Dean 1933-
Principles of marketing / Dean Palmer, William A. Stull. - 2nd ed. - Cincinnati, OH : South-Western Pub. Co., c1991. - vii, 408 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0538604379
89061427
Marketing.
HF5415 / PAL 1991
Principles of marketing / Dean Palmer, William A. Stull. - 2nd ed. - Cincinnati, OH : South-Western Pub. Co., c1991. - vii, 408 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0538604379
89061427
Marketing.
HF5415 / PAL 1991