Essentials of Marketing (Record no. 11082)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 13:9780077861049 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | PER2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault,Williams D |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing |
| Remainder of title | A marketing strategic planning approach / |
| Statement of responsibility, etc. | William D.Perreault,Joseph P.Cannon and E.Jerome McCarthy |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | c.2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 717 pages |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon Joseph P |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy E.Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5315 |
| Item part | PER |
| Call number prefix | HF |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Medical Library | Medical Library | General Stacks | 01/12/2024 | Donation | HF5415PER2015 | 033029 | 01/12/2024 | c.1 | 01/12/2024 | Books |