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Essentials of Marketing A marketing strategic planning approach /

Perreault,Williams D

Essentials of Marketing A marketing strategic planning approach / William D.Perreault,Joseph P.Cannon and E.Jerome McCarthy - 717 pages

includes index

ISBN: 13:9780077861049

Subjects--Topical Terms:
marketing
marketing strategy

LC Class. No.: HF5415 / PER2015

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Essentials of Marketing A marketing strategic planning approach /