Marketing Strategy : the Challenge of the External Environment /
Mercer, David
Marketing Strategy : the Challenge of the External Environment / David Mercer. - viii, 325 p. : ill. ;
includes index.
Includes bibliographical references.
9780761958765
Marketing.
Business planning.
HF5415 MER 1998
Marketing Strategy : the Challenge of the External Environment / David Mercer. - viii, 325 p. : ill. ;
includes index.
Includes bibliographical references.
9780761958765
Marketing.
Business planning.
HF5415 MER 1998