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Cause related marketing : who cares wins /

Adkins, Sue.

Cause related marketing : who cares wins / Sue Adkins. - xx, 307 p. : ill. ;

Includes index

Includes bibliographical references

ISBN: 0750644818

Subjects--Topical Terms:
Social marketing.
Marketing--Management.

LC Class. No.: HF5414 ADK 1999

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Cause related marketing : who cares wins /