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From brand vision to brand evaluation the strategic process of growing and strengthening brands /

Chernatony, de Leslie

From brand vision to brand evaluation the strategic process of growing and strengthening brands / Lislie de Chernatony - 2nd ed. - 318p.

Include index

ISBN: 9788131213384

Subjects--Topical Terms:
Branding

LC Class. No.: HD69CHE2009

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From brand vision to brand evaluation the strategic process of growing and strengthening brands /