Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 2th ed. - xxvii, 642 p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
9780078112058 (alk. paper) 0078112052
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5SER2013
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 2th ed. - xxvii, 642 p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
9780078112058 (alk. paper) 0078112052
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5SER2013