Marketing for hospitality and tourism /
Kotler, Philip,
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Eighth edition. - 686 pages
Includes bibliographical references and index.
9781292363516
Hospitality industry--Marketing.
Tourism--Marketing.
K 68 / KOT 2022
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Eighth edition. - 686 pages
Includes bibliographical references and index.
9781292363516
Hospitality industry--Marketing.
Tourism--Marketing.
K 68 / KOT 2022