| 000 | 00569 a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c9284 _d9284 |
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| 020 | _a0071154299 | ||
| 050 | _aHF5415.13 BOY 1998 | ||
| 100 |
_aBoyd, H.W. _eAuthor |
||
| 245 |
_aMarketing management _ba strategic approach with a global orientation |
||
| 250 | _aThird Edition | ||
| 264 |
_aBoston _bIrwin McGraw-hill _c1998 |
||
| 300 |
_axxii, 547p. _bill. |
||
| 500 | _aIncludes appendix and index | ||
| 650 |
_aManagement _xmarketing management |
||
| 700 |
_awALKER _eAuthor |
||
| 700 |
_aLarreche _eAuthor |
||
| 942 |
_2lcc _cBK _eInternational edition _h5415.13 _iBOY _kHF |
||