000 00587 a2200181 4500
999 _c9091
_d9091
020 _a9780470598825
050 _aHF5415 KOT 2010
100 _aKotler, Philip
_eauthor
245 _aMarketing 3.0 :
_bfrom products to customers to the human spirit /
_cPhilip Kotler, Hermawan Kartajaya and Iwan Setiawan.
264 _aHoboken :
_bJohn Wiley and Sons,
_c2010.
300 _axv. , 188p. ;
_bill.
500 _aIncludes index.
650 _aMarketing
650 _aBusiness
700 _aKartajaya, Hermawan
_eauthor
700 _aSetiawan, Iwan
_eauthor
942 _2lcc
_cBK
_h5415
_iKOT
_kHF