000 00915 a2200241 4500
999 _c8680
_d8680
020 _a9780073380988 (alk. paper)
020 _a0073380989 (alk. paper)
050 0 0 _aHF1416CAT2009
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250 _a14th ed.
264 _aNew York:
_bMcGrraw-Hill,
_c2009
300 _axxxi, 711 p. :
_bill. (chiefly col.), maps ;
500 _aincludes index
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGilly, Mary C.
700 1 _aGraham, John L.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0826/2008036578.html
942 _2lcc
_cBK
_h1416
_iCAT
_kHF