000 00760 a2200193 4500
999 _c8679
_d8679
020 _a9780023905636
050 0 0 _aHD 9980.5 PAL 1995
100 1 _aPalmer, Adrian.
245 1 0 _aServices Marketing :
_bPrinciples and Practice /
_cAdrian Palmer, Catherine Cole.
264 _aEnglewood Cliffs, NJ :
_b Prentice Hall,
_c♭1995.
300 _axxi, 389 p. :
_bill. ;
500 _aincludes index.
504 _aIncludes bibliographical references.
650 0 _aService industries
_xMarketing.
650 0 _aMarketing
700 1 _aCole, Catherine.
942 _2lcc
_cBK
_h9980.5
_iPAL
_kHD