| 000 | 00631 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c8670 _d8670 |
||
| 020 | _a0749424478 | ||
| 050 | _aHF5438.5 CUM 1998 | ||
| 100 |
_aCummins, Julian _eauthor |
||
| 245 |
_aSales promotion : _bhow to create, implement and integrate campaigns that really work / _cJulian Cummins; Roddy Mullin |
||
| 264 |
_aLondon : _b Kogan Page, _c2002. |
||
| 300 | _a1 online resource (xvi, 256 pages) : illustrations | ||
| 500 | _aPrevious edition: / by Julian Cummins. 1998. | ||
| 650 | _aSales promotion. | ||
| 650 | _aMarketing. | ||
| 650 | _a BUSINESS & ECONOMICS -- Advertising & Promotion. | ||
| 942 |
_2lcc _cBK _h5438.5 _iCUM _kHF |
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