| 000 | 00740 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c8378 _d8378 |
||
| 020 | _a9780495503071 | ||
| 050 | 0 | 0 | _aPN1992.55 EAS 2009 |
| 100 | 1 | _aEastman, Susan Tyler. | |
| 245 | 1 | 0 |
_aMedia programming : _bstrategies and practices / _cSusan Tyler Eastman, Douglas A. Ferguson. |
| 250 | _a8th ed. | ||
| 264 |
_aBoston: _bThomson Wadsworth, _c2009 |
||
| 300 |
_axiii, 466 p. : _bill. ; |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references (p. 437-444) and indexes. | ||
| 650 | 0 |
_aTelevision programs _xPlanning. |
|
| 650 | 0 |
_aRadio programs _xPlanning. |
|
| 650 | 0 |
_aCable television _xPlanning. |
|
| 650 | 0 |
_aMass media _xPlanning. |
|
| 700 | 1 | _aFerguson, Douglas A. | |
| 942 |
_2lcc _cBK _e8th _h1992.55 _iEAS _kPN |
||