000 00774 a2200169 4500
999 _c8327
_d8327
020 _a9781412999564 (pbk.)
050 0 0 _aP 91.3 AND 2012
100 1 _aAnderson, James A.
_eauthor
245 1 0 _aMedia research methods :
_bunderstanding metric and interpretive approaches /
_cJames A. Anderson.
264 _aLondon :
_bSage
_c2012
300 _axxi, 438 p. :
_bill. ;
500 _aIncludes bibliographical references (p. 418-426) and index.
504 _aIncludes bibliographical references (p. 418-426) and index.
650 0 _aMass media
_xResearch
_xMethodology.
942 _2lcc
_cBK
_h91.3
_iAND
_kP